How To Reach Gen Z Swing Voters
By Brian Rolling, Co-Founder & Chief Video Officer in partnership with Lake Research Partners.
The youth vote has been an important voting block for Biden and the Democrats. Recent polling indicates that 25% of the youth vote is up for grabs. Engaging with young swing voters will be essential in this election, but how do we do that?
MurMur teamed up with Lake Research Partners to answer the following three questions.
What issues move the needle?
What kind of content best connects with young people?
And who are the best messengers?
Podcast: Conversations about reaching Gen Z Swing Voters
Celinda Lake
Watch the full July 11th webinar featuring Celinda Lake
Voters of Tomorrow’s Jessica Siles