Connecting progressive causes with a progressive generation.

At MurMur we believe the future of our Democracy relies on our ability to empower young people to be our messengers. The most important political conversations are now happening in smaller peer-to-peer settings through text chains, group chats, WhatsApp, and shared short-form videos.

In order for progressive organizations to be successful, we must empower our young people to be effective messengers. This requires technical training on how to create effective content, strategic support on how to craft persuasive messages and guidance on how to share those messages with their peers.

This is why we created MurMur. To help young people and organizations working with young people, have their voices heard.

Watch our intro video

MurMur’s Gen Z Activist Network

Our flagship program has been designed to offer young people the technical and strategic support to ensure their voices are heard throughout the 2024 election and beyond. We provide the tools, training, and resources young people need to advocate for the issues they care about.

We support both individual young people looking to have an impact on the 2024 election, as well as Gen Z focused organizations at both the national and local level.

Individual Participants Recieve:

  • Comprehensive technical and strategic training on how to create and use short-form videos to advocate for issues important to them and their communities

  • Ongoing content creation support, including weekly updates on important issues and talking points

  • Access to a national network of other young people participating in the program

  • Critical communication skills and training

Partner Organizations Recieve

  • Ability to develop effective messages and content that will inform Gen Z through our partnership with Lake Research Partners

  • Recieve free short-form video content for use on social platforms

  • Support for managing social platforms, including training of staff

  • Opportunities for contributing to building a massive Gen Z social media operation

There is currently no cost to participating organizations or individuals they recruit.

Contact us to learn more about the program.

Meet the Team

MurMur is led by a mother-son team of Brian Rolling and Rochelle Davis.

  • Co-Founder, Chief Strategic Officer

    Rochelle has a long track record working for social justice and providing strategic and effective leadership to a number of organizations, including Healthy Schools Campaign, which she founded and led for over two decades.

    Her extensive experience in policy change at all levels of government, creating innovative cross-sector partnerships and empowering stakeholders, provides critical expertise to all of MurMur's partners.

  • Co-Founder, Chief Video Officer

    Brian is a classically trained filmmaker and social media native. He has 20+ years of experience creating compelling video content for nonprofits and Fortune 500 companies, including Google, Deloitte, National Parks Conservation Association and Midwest Academy.

    His knowledge of storytelling and short-form content provides critical expertise to all of MurMur’s partners.

Get in touch.

Brian@MurMurImpact.com

Rochelle@MurMurImpact.com